iClarify – promo animation

[youtube width="640" height="385"]http://www.youtube.com/watch?v=oemupLVKsyA[/youtube]

Studio Post teamed up with Incite Marketing to create this 60 second promo animation for RMS Solutions’ new Product “iClarify”. The realty assessment management tool is still in the development stage so our task was to make a visual sizzler that shows off the product without actually showing it!

The creative direction was to establish a look reminiscent of Hollywood movies like “Minority Report” and “Enemy of the State”. Studio Post Pixel Wrangler Chris Wulff went to town by creating a true 3D neighborhood to fly around, combined with real satellite imagery. Final touches came by way of the Audio Suite where Sound Engineer Jesse Luce built the sound design from scratch, including original music.

The production process went smoothly with great feedback from the client along the way. Visit their website to learn more about the product.

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