Studio Post had the pleasure of bringing to life Edmonton Transit’s vision for their latest spot. The focus was on announcing new Smart Bus routes which highlight the advantages of knowing where your bus is in real-time. While the unseasonably warm weather was being enjoyed by most, it required some extra challenges to pull off the appearance of frigid temperatures and snowy conditions required. A combination of practical effects, makeup, colour grading and visual effects all helped to bring the chill. Check out the finished spot and then take a look at some of the behind the scenes of how the chilly look was created.