Category Archives: Uncategorized

What Makes a Good Commercial?

Posted on August 5, 2011 by Studio Post

A recent article in the Financial Post  had some interesting insights from Tony Chapman, chief executive of Toronto ad agency Capital C, about effective advertising. Good advertising should have a clear call to action, Chapman states. Being clever for the … Continue reading →

Posted in Uncategorized | Tagged , , , | Comments Off

When to DSLR it

Posted on July 13, 2011 by Studio Post

At Studio Post, it has become more and more common for us to see video arrive by way of a DSLR camera. While primarily designed for still use, models such as the Canon 5D Mark II and 7D and Nikon’s … Continue reading →

Posted in Uncategorized | Tagged , , , , | 1 Comment

How Final Cut forgot the Pros

Posted on July 5, 2011 by Studio Post

The recent release of Final Cut Pro X from Apple has sent ripples of revolt throughout the Post Production Community. The magnitude of which is usually associated with tsunamis, third world rebellions and, well, Microsoft releases. Reaction has ranged from … Continue reading →

Posted in Uncategorized | Tagged , , , , | Comments Off